Summary: In anticipation of hosting a booth at veterinary conferences across the United States, the On the Floor @Dove team needed promotional collateral to hand out to conference attendees.
Strategy: Rather than opting for a one-page flyer or standard-sized brochure, I worked with the graphic designer to create this full-color, oversized brochure to explain how On the Floor @Dove could benefit veterinary practices. We took a very simple, graphic approach to communicate key messages quickly and effectively. I oversaw creative direction of the piece, wrote all the copy and helped select imagery.
Fun fact: We included a new toll-free number and email address in the contact information listed to track the brochure’s effectiveness.