Summary: Twice per year, DoveLewis creates a newsletter that is mailed to approximately 16,000 people in the community. As a communications specialist, it was my job to craft compelling stories that helped communicate the importance of the hospital. I identified story options, interviewed clients, staff members and partner agencies, and wrote the features.
Strategy: Documented potential stories on a weekly basis and followed up with veterinary staff regarding which stories they thought should be shared. Used social media metrics to determine which stories would be best received.
Fun fact: As the in-house photographer at DoveLewis, I got to complement written stories with imagery.