Summary: I served as the project manager, copywriter and creative director (in partnership with the graphic designer) for the 2015 DoveLewis calendar. This calendar is sold to benefit the nonprofit hospital. I was able to secure a wonderful photographer who kindly agreed to volunteer her time and talent for the project.
Strategy: Tell the multifaceted story of DoveLewis through a range of unique animal models and iconic Portland locations. Make the calendar both inspirational and informative.
Fun fact: Former DoveLewis patient Duncan Lou Who (who also happens to be a two-legged canine celebrity) and his owner Amanda Giese of Panda Paws Rescue attracted quite a crowd during Duncan’s photo shoot.