Summary: This television campaign was developed to encourage local residents to adopt key healthy watershed behaviors. It also raised awareness of a very important public utility: Clean Water Services. In addition to writing the three spots and the campaign tagline, I was involved in the concept development and execution of the series (in collaboration with an art director and animation company).
Strategy: Create a simple, action-oriented campaign that resonates with moms, who often serve as the key influencers when it comes to family behaviors/habits.
Fun fact: In order to stay within a relatively tight budget, we utilized drawings created by a friend’s wildly talented, autistic child. We also recruited another friend’s daughter to be our voice talent.