Summary: The ad below was developed for Bicycle Retailer & Industry News. It introduced the new Burley brand to dealers attending Interbike (North America’s largest bicycle trade event and show). I was responsible for the ad headline.
Summary: The ad below was the very first ad to promote Burley’s newest commuter trailer. My job was to write a compelling message that would pique the interest of dealers and ultimately lead them to place their orders early. I highlighted the uniqueness of the product in relation to consumer benefits, which translated into many lead-generations for Burley’s sales team.