Burley Urban Trailer System Catalog

Summary: In addition to writing content for Burley’s main product line catalog, I also had the opportunity to craft copy for a special catalog to promote a new trailer that was added to the line later in the year.

Strategy: Emphasize product uniqueness and benefits to commuters while staying true to Burley’s brand voice.

Fun fact: The Urban Trailer System was later renamed the Travoy (in case you’re looking to go make a purchase).

Burley-UTS-Karma

Burley-UTS-Elevator

Burley-PackHeavy

Burley-UTS-Quick-Release

Burley-UTS-Accessories

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